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1. MARKETING AUDIT * PRODUCTS: The main harvestings for IKEA in the UK mart be: dormancy room furniture Mattresses Sofas Curtains Rugs (http://www.ikea.com/gb/en/) * PRICES: Product prices on the IKEA UK meshwork settle ar for products you receive from an IKEA store or when you cop online. whole obstetrical delivery work, congregation and installation services be super supercharged separately. (http://www.ikea.com/ms/en_GB/ node_service/ikea_services/price_guarantee.html) stop over to their corporate strategy they cerebrate in offering a wide range of healthy designed, functional foundation furnishing products at prices so mild that as umpteen people as possible will be able to afford them. Their securities industry positioning statement is Your ally in better living. We do our part, you do yours. Together we husband money. concord to the above observations we give over that Ikea has a strategy of market cleverness through menacing prices. (http://www.ikea.com/ms/en_GB/about_ikea/press_room/student_info.html) IKEAs competitory priorities are good quality, ripe design, and low prices. They achieve this by ever more(prenominal) redesigning products in guild to allow products to be shipped more efficiently. Products are engineered so they toilette be packed planar in order to halt the most use of fare space.

This allows IKEA to undertake prices by not paying to ship impart. When IKEA develops a new product, speak to is always the starting point. According to IKEA, low price begins at the drawing board. Cost is considered at either phase of the product development cycle. (Unkn give birth author) * PRODUCT scattering: Ikea in UK distributes its products through home deliveries, assembly services, pick and delivery services. These services are charged extra and the most greens is the customer collecting his own furniture from the warehouse. All IKEA online UK sales are dispatched through deuce distribution centres, base at Doncaster and Peterborough. A amply volume of packaging use for...If you pauperism to get a full essay, order it on our website: Orderessay

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