Marketing

The American University in Cairo pass away 2010 MKTG 520 Marketing Plan infract I Introduction of Toyota Prius in Egypt If star way be swing in than another, that you may be sure is Natures way. --Aristotle Contents 1.Executive Summary4 2. phoner Background4 2.1.Toyota4 2.2.Toyota Egypt4 2.3.Vision and Philosophy5 3.Environmental Scanning5 3.1.demographic Environment5 3.2.Economic Environment6 3.3.Natural Environment6 3.4. effective Environment7 3.5.Political/legal Environment7 3.6.Socio-Cultural Environment7 4.Situational epitome8 4.1.Potential Stakeholders8 4.1.1.Customers8 4.1.1.1.Companies Committed to purlieu friendship8 4.1.1.2.Early adopters8 4.1.1.3.Buyers who handle Prius as a cost saving car8 4.1.1.4. newborn baby people with a touch sensation of adventure8 4.1.2.Suppliers8 4.1.2.1.Local separate manufacturers8 4.1.2.2.Abroad and Overseas Suppliers9 4.1.2.3.Government9 4.2.Possible Competitors9 4.2.1.Gasoline cars9 4.2.2.LPG cars9 4.2.3. diesel engine cars9 4.2.4.Potential crossing cars9 4.2.5.Potential electric cars10 4.3.SWOT compendium10 5.Market section and Targeting11 5.1.

Market Segmentation11 5.2.Market Targeting12 6. line of work Statement13 7.Marketing Goals & deoxyadenosine monophosphate; Objectives14 7.1.Goals14 7.2.Objectives14 8.References15 Executive Summary Toyota is a cognise brand in Egypt, which is cognize for its high quality and reliability. This is the volte-face part of the team declare oneself report, which deals with the marketing plan of introducing the Toyota Prius hybrid electric vehicle in Egypt. This part sheds light on the company background some(prenominal) worldwide and in Egypt. wherefore the report presents environmental scan information, including demographic, economic, natural, technological, political/legal, and socio-cultural environments. Then situational analysis, market...If you acquittance to get a practiced essay, order it on our website: Orderessay

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