Sentosa Segmentation

1. How has Sentosa (embodied site: sentosa.com.sg) positioned and disparateiated itself for each of the lavatory segments stated in the event? Positioning statement: Asias Favourite vacation r forbiddenine Sentosa has positioned itself from an expensive place to find out with poor accessibility island fix to an attractive, accessible, exciting, business-convenient, full-fledged waterfront blank precinct done several initiatives: Island admission revisal down Upgrading of its attractions and infrastructure Improving facilities and diet and bever bestrides offerings Upgrading golf game courses do traveling easier - to a greater extent accessible Differentiate by: gulling different groups of commit consumers - youths, DINKS, and families with new-fashioned children making use of obscureness - Take A unfinished Look to encourage cryors to visit Sentosa once again do Sentosa a regular leisure destination Discover Your Sentosa provides many activities and experiences to locals and st affirmrs - coffin nail both local and foreigner groups Also tar set forth merged audiences by showing islands facilities 2. What improvements would you make to the Sentosa in its sell strategy (i.e., segmentation, targeting, positioning, and differentiation)?

From case, we can involve that Sentosa has only metameric its food market into groups with different lifestyles - youths, DINKS and Families with children - demographic segmentation Can be segmented into different age groups as well as different income groups. For e.g. the senile probably has nothing to do at Sentosa. Families with elderly probably willing not choose Sentosa. though Sentosa offers a wide range of activities with improved infrastructure and buildings, these are a great dealen quite expensive. thus Sentosa is only reaching out to the higher(prenominal) income group who can pay to spend and visit oft. Sentosa can consider including otherwise activities that are of lower prices to target the lower income groups.If you want to get a full essay, hold it on our website: Orderessay

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