Easycar.Com

easyCar.com Case Study Executive Summary EasyCar.com is a supplementary of EasyGroup, a assemble of companies that aim to provide the lowest court products in a variety of service industries. Birthed out of the approximation that easyCar could follow the same business model as antecedently successful easyJet, go against Stelios Haji-loannoa set in place a highly rough financial goals that matched his flamboyant personality more(prenominal) than reality. While stressful to remain true to its mission instruction from the beginning, EasyCar soon veered send off the road with anything but simplify products, service and price. In their attempt to streamline how spate carry cars, they forgot to realize why people rent cars and in printing did not offer dandy value for m maveny. qualification large purchases of brand newborn vehicles (Mercedes A-class), it gave an indication to many in the industry that the business model for EasyCar may be altogether off course. Stelios was spill to permit to substance abuse some imaginative innovation to vanquish easyCar in a position.

Situation analysis 1 Environment 1 Economic conditions and trends base in the UK and operating within five European countries, easyCar was going to absorb to compete against well-established, customer approved brand human ashes car rental companies. Compared to the EuropCars massive return of 220,000 cars, EasyCar had beneficial now 7,000 to operate from 46 locations. The model required that the fleet be active practically 90% of the time. The late nineties thru the untimely 2000s produced ma ny new business models that relied on the us! e of the meshwork. EasyCar precept a way to try to capitalize on a way to save labor costs thru Internet bookings and very charge its customers for contacting a customer service legate thru the telephone. At this point, the car rental industry still relied on one on one customer interaction thru phone bookings or other intermediaries. Similar to the success of easyJet, easyCar relied on an...If you indispensableness to get a full essay, order it on our website: OrderEssay.net

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