Open House

YMCA of South Hampton Roads August 119, 2012 MKT/421 Phyllis Levith The YMCA of South Hampton Roads (The Y) is a nonprofit organization organization that has supported the community for many a(prenominal) years. Each scene of the organization supports an atomic number 18a in the community it serves and offers a childlike variety of serve. Some of the run ar offered at a lower rate found on the income of the clients and some services atomic number 18 at decent price. These services include however are not restrain to family counseling, exercise programs, finance management, wellness and weight management, and camp. Services offered at The Y are useable in facilities whole all over the area. It is fundamental that the merchandising miscellany is properly applied end-to-end the organization so that all(prenominal) area of the facility is being utilise and the target areas are being marketed to properly. The products or service is the first base agent of the marketing mix. These are the features and benefits that will spark the stake of the consumer. With The Y, they are a service based organization not products, so it is weighty to market the benefits of receiving these services to spark the interest of consumers. There are wide arrays of facilities available but what separates The Y from others has to be promoted.

The nigh historic factor is that the needs of the consumer are met. The next element within the marketing mix is place. posture is always serious when trying to reach different markets. It is important the social signifier of people is considered and they are accessible. This key art object will turn back that th e want clients are reached. The pickle of ! the nearest competitor is important as well their achiever within these areas. These are the desired channels of the organization and bleed a big social occasion in its triumph. Ideally, because the success of individual channel members depends on boilers suit channel success, all channel firms should work together smoothly (Armstrong & Kotler, 2011) . The troika element...If you want to get a full essay, order it on our website: OrderEssay.net

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