Innovation A case for multi level research It is air generally recognised that we be in the midst of major(ip) frugal upheaval, with the kind of ramifications not seen since the industrial revolution of the advance(prenominal) nineteenth century. Products of the clement mind, such as softw are, pharmaceuticals and microprocessors, are renewal those of the earth and the thrive furnace as our primary measure of economic power, and information engineering science is set to become the worlds biggest industry in spite of manner the next decade, displacing the automobile as the primary barometer of economic feat (Mandel 1997).

As a recent editorial in Forbes has pointed out, in an international economy built on new technologies that are free from many physical restraints change goes into overdrive (Forbes 1997, p.130). It is no surprise, then, that innovation is fast becoming the central preoccupation in management and related studies. Innovate or fall jailor: the competitive imperative for virtually...

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